Domain authority is one of the most important factors in search engine ranking. If you have a high domain authority, it means that search engines are more likely to rank your page highly if it’s relevant to the keyword you’re targeting. So, how do you go about boosting your domain authority?
Here are 4 easy steps….
1. Use your keywords in your domain name and blog title
Using your keywords in your domain name and blog title is a must because it helps your blog rank well in search results. But these days getting a strong number of links has become more difficult (only the few big dogs get by without it) and growing your blog’s word-of-mouth traffic is even harder. But when you have thousands of visitors coming to your blog each day, domain authority matters. Last year, I wrote a post on the wonderful world of blogging about how to increase your Domain Authority (DA). Since then, it seems like more and more people are interested in building their DA and ranking well for an increasing number of their target keyword terms.
There are two main ways to go about this: Method One: The classical way of increasing your Domain Authority involves increasing the amount of branded keywords (front-loaded) in your blog’s title, as well as your blog’s content (this is the dumb way, IMO). You essentially want to acquire a large number of links pointing to your blog automatically that use your brand name or keyword term. For instance, let’s say I can get 6,000 people to visit my blog with the keyword “tortillas”: If I publish that blog post on my website, I’ll start getting people who come to my site using that keyword looking for information about the tortillas they can buy.
The SEO of this process is that the negative signals that causes Google to reduce the importance of that highly search-queried term decreases (or becomes negligible). People looking for information about the tortillas use my webpage, and I’d have no need to worry about link-building for the word “tortillas” as long as my website got enough visits to meet the requirements of the basic website algorithm (currently PageRank > PageRank).
2. Use your keywords in your page titles
The title tag is the name of your page as it will appear in search engine results. It’s also the most important ranking factor for your page because it’s the only component that is guaranteed to be displayed in search engine results. As such, it’s crucial that you use your keywords in the title tag.That way your page will jump to the top of the search results faster. Plus, Google can determine your authority in a variety of ways such as how many linking domains you have, how many backlinks you have, the authority of your topical niche and other aggregate factors. If you want even more authority signals, then you can invest in a link building campaign as discussed earlier in this blog post.
By investing in links, you increase your domain authority. Although calculating the strength of your unique domain is beyond the scope of this post, you can read a detailed account of how to check your domain authority in this post. But if you’re interested in where to start, there are several good e-commerce SEO tools out there for you to use and check your total backlinks and authority. The information in this blog post will focus on calculating domain authority.
For more information on calculating your own authority, consult this list of 29 information gathering tools to help you identify high authority websites. 2. Grab your free domain authority report The 100 best e-commerce SEO tools You will get a full report of your overall domain authority, which includes your domain name Moz’s Domain Authority tool is a great tool for quickly and easily checking your keywords. However, as with all tools, it only gives part of the picture. The Moz tool only reports your domain authority and total backlinks, so even though you get full picture of your total link authority, you will still need to dig deeper. As such, do not rely on this tool exclusively. Start collecting some data and use it as a basis for further analyses.
3. Optimize your site with the right keywords
Keywords are the words and phrases that people type into search engines like Google and Bing to look for products and services like yours. When people search for products and services, they’re usually looking for something very specific such as “wooden iPhone cases” or “personal injury lawyers.” You would think that having your address, phone number, and website listed in hundreds of thousands of search results ranking highly for keywords related to your business would automatically give you a significant amount of visibility in the SERPs. However, it would appear that you’re not so special.
According to a recent article on Search Engine Land, “There isn’t a single website on the Internet with more than half a million in Google’s indexed web index anymore. And despite the promise of digital marketing that everything is becoming ‘crowded’ and less ‘clustered,’ the number of results on Google for ‘the web’ is still a fraction of that of six months ago.” What Does Domain Authority Mean? For experienced SEOs who have hit the SEO industry market by storm, you would probably be well aware of the functions of several SEO analytics tools such as Rank Tracker, SEMRush, Moz, Ahrefs, SEMRush Fresh Web Explorer and others.
However, there can be times when conducting keyword analyses for your website can be confusing and even somewhat overwhelming. This post will focus on explaining Domain Authority, a Google algorithm used to determine how important a given website is in a Google search for that particular keyword phrase. Determining the strength of a site is always a complicated process and can only be done by looking through a massive database and determining the specific web pages that rank within that particular SERP. Google naturally wants to show as many relevant and authoritative web pages from that general area as they can and knowing how authoritative these specific pages are can be a big help when deciding on keywords to target within the pages of a website.
4. Post frequently and on topics that readers care about
Make sure you’re posting at least once a day, but ideally you’ll want to post multiple times a day. The more frequently you post, the more likely you are to engage your audience. Also, the more frequently you post, the more likely you are to see engagement on your posts.Every post you post on SEO has the potential to drive a significant amount of traffic back to your site. There is an incredible amount of opportunity on the SERPs if someone has time to attribute a backlink to your business. Your site’s domain authority is also an important factor in making the internet community trust you and consider you as an authority. This is a really competitive metric and incredibly popular to optimize for.
Evergreen content Like many of you, I am a marketer. I have loved this industry since 1999 and something I’ve never stopped preaching is that you have a lot of “green” times (in the sense of things that stay useful for a long time). Early days This was a core position for me and something I set out to prove almost two years ago now.
Mr X built a system on top of Hubspot, Majestic, and Ahrefs that monitored when bloggers did new posts and wrote news blurb/analysis. Entries that lasted longer than a week received a score on a scale of 1-100. This way you could essentially see how long your new content would remain relevant after a week of being written and see how valuable it would be to promote your new content. The page I’m presenting here has a score of 83. This was based after 18 months of monitoring an incredible array of blogs. Also unlike the articles we usually post at SEO, the blog posts here were all, essentially, opinion pieces.