Growth Hacking How To Reap More Leads

Growth Hacking

Growth hacking is a concept that has been increasingly part of marketing language in recent years, but still remains unknown to a number of people.

Entrepreneurs and business leaders are constantly looking for new techniques that could help them develop the overall performance of their institution, and it is with this in mind that growth hacking comes into play.

But what does this term refer to and how can it have an impact on a company’s sales strategies?

To find out more, our experts from the My Little Big Web agency cover the subject for you. Let’s go!

First, what does growth hacking mean?

Growth hacking or growth piracy was invented by Sean Ellis, founder and CEO of GrowthHackers, in 2010. This term refers to the different strategies focused on the increased and rapid development of a business. It is generally used by young companies (start-up) who need to achieve massive growth in a short time and on a small budget.

The goal of hacking growth strategies is to quickly acquire a large number of users or customers, spending as little money as possible. Used by Facebook, Dropbox, Hotmail, AirBnB and several other companies, this technique demonstrates impressive results.

Before we see in what context growth hacking can be useful, let’s see together the role of a growth hacker.

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The growth hacker: what is his profile?

The translation of the growth hacker may seem pejorative for several. A growth hacker can leave a negative picture if he is referred to piracy. However, in the field of digital marketing, the growth hacker is a positive and creative actor.

Its main objective is to promote the growth of a business by combining various digital marketing techniques, for example natural referencing and emailing.

A good growth hacker must also think objectively and find tailor-made solutions to its objectives. If a project does not work, it must think of another way to achieve its goals or simply find a new alternative. It is essential to have a good mental capacity and a sense of detachment to completely change your priorities and aim for different opportunities. So he has more than one trick up his sleeve.

Invented by entrepreneur Dave McClure, the AARRR matrix is sort of the scheme with which a growth hacker works. This matrix largely describes the functioning of all technology companies in its infancy. Acronym for Acquisition-Activation-Retention-Recommendation-Revenue, this matrix defines the different stages to which a growth hacker must pay attention. In other words, it is a conversion tunnel.

Let’s see these various stages together.

The first step is to attract Internet users to a service or product. The acquisition therefore includes the means put in place by a company or a growth hacker to communicate with customers.

To do this, you have to know the different channels on which you want to get traffic. In addition, it is important that the value proposition of the service or product is relevant and that the Internet user visualizes it quickly. Social networks, advertising, forums are all places on the internet where you can mention content.

The activation stage persuades clients to take action. In other words, to adhere to products or services. Activation is often translated into innocuous gestures from customers to a website. For example, adherence to the infiltrator, an email with questions about the products, a request for free consultation. All of these examples provide a little more information about the product in question.

It is also at this time that more precise information on potential customers can be collected and the database increased for future campaigns. Here is an example of a call product that allows you to see the interest of customers in a business and to enlarge an address book:

Retention: bring your users back

Retention ensures that the client uses the different platforms on a regular basis. When a company finds that the site or social networks are not regularly consulted, the growth hacker can encourage users to come more regularly. This can be in the form of push notification or personalized email.

The recommendation step echoes the product through ambassadors or references. Word of mouth is an effective lever for promoting products or services. Peer recommendation increases the user base and also generates qualified traffic on the various platforms.

Nowadays, you can regularly see people influencing networks (influences) who recommend the products of a certain company using promo code or competition.

This last step in the matrix is to maximize the conversion rate. That is, to maximize the rate for which the customer completes the purchasing process. To do this, it is possible to offer temporary offers on the site, offer different types of online payments, integrate customer opinions, etc. These strategies will improve the purchasing process of Internet users and encourage them to buy.

The 3 most used strategies in growth piracy

Growth hacking can be useful in two main situations. First, when a new company wants to expand its clientele and publicize its services or products and then when it wants to increase its number of subscribers on social networks.

To do this, 3 strategies are conducive to achieving these objectives: content marketing, product marketing and advertising.

The least costly strategy is content marketing. Here are some typical examples of this marketing:

  • Blogue launch
  • Content creation for social networks
  • Podcast
  • Contest and gifts
  • Writing in forums
  • Influence marketing
  • Infoletter

Product marketing includes techniques to make a product more attractive to users. It includes for example :

  • The technique (FOMO)
  • Various subscriptions for more benefits (Premium)

Finally, for advertising, growth hackers will generally opt for click advertising (PPC) and social advertising.

The term PPC comes from the English word “Pay per Click”. The company pays to place its advertisements on a website, a search engine or on social networks. Whenever the user clicks on this advertisement, it is directly directed to the company’s website. Social advertising refers to the use of different social networks to carry out marketing communications with target customers.

As part of the growth of a start-up, it is advisable to use these various techniques to obtain more visibility from customers.

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Growth hacking and SEO: a winning alliance!

One of the priorities would therefore be to be able to figure among the first pages of search engines, notably Google, which has a significant share in the research market.

Thus, it may be interesting to combine growth hacking with a natural referencing strategy. By creating quality content on its website and working with the user experience to provide subscribers with the answers they need, Google will boost positioning in search results.

It is also possible to entrust its natural referencing strategy to an agency to acquire external links of qualities on reference sites.

In short, growth hacking is an effective strategy when one wishes to quickly acquire visibility with a smaller budget. Combined with various marketing techniques, growth piracy is expanding its community.

At My Little Big Web, we can take care of the management of social networks and the creation of quality SEO content.

If you think you need a helping hand to inflate your community, please don’t hesitate to contact our team of experts. It will be our pleasure to use our expertise to support you, whatever your needs.